Dealers Expect More Car Sales As Public Avoid High Prices From May 2009
January 30th, 2008 by admin | No Comments | Filed in HondaSINGAPORE: Some car dealers have said that car prices may go up as high as 30 per cent in 2009. This follows news that from May 2009, the government will halve vehicle population growth to 1.5 per cent.
Dealers said this will reduce the number of COEs - leading to higher prices.
Car dealers added that they don’t expect frantic buying but a gradual increase in sales.
Another reason to buy now is due to the 10 per cent reduction in the Additional Registration Fee or ARF, from March 2008.
Edmund Gin, Manager of Mitsubishi Sales, said: “Looking at the reduction in ARF - that will definitely decrease the selling price of cars. For Japanese cars, it will range from S$1,000 to S$3,000 in terms of the selling price.”
In 2008, around 13,000 car COEs will be issued at the current growth rate of three per cent.
But in 2009, when the rate is halved, only about 6,500 will be issued.
Dealers said replacement COEs make up the bulk of the total number of COEs available each year.
But such COEs have been decreasing gradually.
Honda dealers said there were some 63,000 replacement COEs in 2007 and they expect a drop to 58,000 in 2008.
They also expect COE prices to go up by about S$3,000 to S$5,000 in the next bidding in March.
Vincent Ng, Product Manager of Honda, Kah Motor, said: “People are keeping their cars longer. In the past, people used to keep their cars for three years and change to a new one. But now it seems like it is 5 years and that trend seems to be continuing. So people might be keeping their cars up to 7 years - purely for economic reasons.”
Car dealers said they have to change their strategies come 2009.
For example, they will have to shift their focus more towards medium and large cars as first time car buyers looking to buy small cars may just decide to stick to public transport.
And it’s clear the industry is set for some challenging times ahead.
Chin Kee Min, Manager of Kia Operations, said: “Unfortunately the margins for a small car is also not a lot, so you can’t actually cushion the blow very much because the COE is increasing too fast.”
Michael Wong, President of Motor Traders Association, said: “Traders have lived in very tough times and good times, so we will probably knuckle down. We will look at our entire operating costs and make our own operations more efficient, more effective.”
Besides being effective, car dealers must also consider how a possible economic slowdown will affect demand. -CNA/vm
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